Technology-assisted lead generation for hearing clinics: Novel marketing approach successful in generating qualified leads

By Nick Ramdass, SHOEBOX Audiometry Hearing loss is a serious problem globally. The World Health Organization estimates that there are almost half of a billion people suffering from disabling hearing loss — a number that is expected to double by 2050.1 The National Institute of Deafness and Other Communication Diseases (NIDCD) estimates that there are…

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Audiology Worldnews: Sales and acquisitions within the international AudioNova network

In early February 2016, Bloomberg business reported on rumors that claimed the investment fund that owns AudioNova, HAL Trust, was considering selling the retail network. However, sales of centers along with various acquisitions by the AudioNova group have recently taken place across Europe. These structural changes look less like a sell-off than a strategic repositioning…

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