The Patient is the Product: Using Workplace Design to Create a Transformative Experience – Part 2

by Brian Taylor “Signal & Noise” is a bimonthly column by Brian Taylor, AuD.   Customization Rules   Finally, we reach the top of the Progression of Economic Value by transforming patients. In healthcare, according to Joe Pine,1 customized or staged experiences that are inherently memorable and personal are likely to lead to a transformative…

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The Patient is the Product: Using Workplace Design to Create a Transformative Experience

by Brian Taylor “Signal & Noise” is a bimonthly column by Brian Taylor, AuD   “The handshake of the host affects the taste of the roast” –Benjamin Franklin   Query any hearing healthcare provider and she is likely to say she practices patient centered care1. The concept of patient centered care is a broad one,…

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Tech Savvy, Old, Contemplative and Distorted: Four Underserved Groups Who Could Benefit from OTC Products

by Brian Taylor, AuD “Signal & Noise” is a bimonthly column by Brian Taylor, AuD. It’s natural to feel frustrated and unappreciated when a patient with hearing loss rejects your recommendation of hearing aids. It’s even worse when patients with this chronic condition fail to even make an appointment for an evaluation. Those negative feelings, alas,…

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Treating the Right Patient with the Right Service at the Right Time: Thriving in the Era of Managed Care and OTCs

by Brian Taylor “Signal & Noise” is a bimonthly column by Brian Taylor, AuD. The first two installments of this series in Signal and Noise column were devoted to the use of some relatively routine clinical measurements as part of the practice of “good audiology”.  The basic message of those previous columns was this: Audiologists…

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Why “Good Audiology” is More Important than Ever

by Brian Taylor “Signal & Noise” is a bimonthly column by Brian Taylor, AuD. Recent FDA regulatory chatter concerning hearing aids,  combined with the rising availability of automated technology is making audiologists nervous – – and rightly so. It certainly seems plausible we are embarking on an era when the skills and expertise of the…

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