http://rantingravingblog.blogspot.com/2009/07/rant-45-i-love-lucy-quote-riles-some.html

Today’s Hearing Aid Buyers, Part 2

  Jerry Northern continues his analysis of the New Hearing Aid Consumer, a newcomer with more expectations and sophistication than buyers of the past.  Today, Dr. Northern covers the dizzying array of technological features confronting those consumers as they attempt their due diligence. As usual, Northern’s writing is user-friendly.  His examples and use of Audiologists’…

Read More

That Vision Thing

How many readers remember Tom J. Northey, The One That Got Away?  Mr. Northey is a ghost guest contributor this week, not because he’s deceased but because he came to Audiology, he saw the future, and he left for greener pastures. In 2000, he wrote a monumental forecast of our profession, published in audiologyonline.  It probably…

Read More

Dark Knights of Monopoly

“None shall pass.”    …   “I’ve had worse.”  Monty Python’s Black Knight The Black Knight’s utterances joust with each other, which makes for a very funny video. His stance–and lack thereof–conjure up images in my mind of the hearing aid industry and Audiologists.  Our Big 6 set formidable entry barriers, determined that none shall…

Read More

Econ 202: When Supply Met Demand

We’ve graduated from Econ 101.  It’s time to take on Price Takers — companies that can influence Price to optimize their profits.   That’s going to take a few posts, starting with a rehash of  Econ 101 posts today.  Apologies to those who don’t like going into the weeds, but you really can’t talk about…

Read More

Econ 101: If Hearing Aids Were Hula Hoops

This occasional series has taken intrepid readers through economic concepts such as Utility, Decreasing Marginal Benefit and Willingness to Pay — all assumptions underlying the downward-sloping Price/Quantity Demanded curve that we call a Demand Curve.  As those posts illustrated with Jack and Jill’s different Utilities,  analyzing the logic of consumer choices given their limited resources…

Read More