Technology-assisted lead generation for hearing clinics: Novel marketing approach successful in generating qualified leads

By Nick Ramdass, SHOEBOX Audiometry Hearing loss is a serious problem globally. The World Health Organization estimates that there are almost half of a billion people suffering from disabling hearing loss — a number that is expected to double by 2050.1 The National Institute of Deafness and Other Communication Diseases (NIDCD) estimates that there are…

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Avoiding Clinical Blind Spots with Good Audiology

by Brian Taylor, AuD “Signal & Noise” is a bimonthly column by Brian Taylor, AuD.   Over the past two years, since the now infamous PCAST report calling for the creation of a category of products sold directly to consumers, there has been seemingly non-stop chatter and deliberation about the roles and responsibilities of audiologists in…

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But Wait…There’s More! (Part 1)

“Peeling the Onion” is a monthly column by Harvey Abrams, PhD.   As widely reported, President Donald Trump signed the FDA Reauthorization Act into law on August 18th. As part of this law, the Food and Drug Administration (FDA) is directed to create and regulate a new category of hearing aids that can be sold…

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Emily Blunt Calling, Courtesy of Samsung

  Samsung phone and washer technologies exploded in 2016, but and not in a good way.  Thankfully, those technologies didn’t show up in hearing aids because Samsung has yet to enter the FDA-approved US hearing aid market, despite strong expectations that it would do so in 2016. That hasn’t stopped Samsung from its end run…

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John’s Journey Continues: Taking Action, Part 3

“Peeling the Onion” is a monthly column by Harvey Abrams, PhD. John’s current stop on his patient journey is the action stage – that stage of the journey when John, after contemplation and preparation, initiates change and takes action to resolve his communication problems. Recall that the Transtheoretical (changes of change) Model consists of 6…

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