In 2014, the top post at Hearing News Watch was on news that Phonak would begin distributing hearing aids at Costco. Since that article published in March of 2014, it has gone on to be one of the most viewed posts at HHTM of all time. So perhaps it isn’t surprising, two years later, that another Costco story has gone on to become the most-read post of the year: Costco Quietly Launches Latest Kirkland Brand Premium Hearing Aids–at Even Lower Price Point (originally published 9/20/2016).
Please click the link above to read, re-read or comment on the post.
This past week, Costco quietly rolled out the latest iteration of its “Kirkland Signature” branded hearing aids in stores across the United States. As reported by HHTM in August, to the surprise of many analysts and industry insiders, GN ReSound did not have its contract renewed to become the retail giant’s Kirkland Signature brand supplier–which it had been since 2013. Instead, confirming weeks of speculation, Sivantos (formerly Siemens) is the new Kirkland Signature 7.0 hearing aid supplier.
Furthermore, Costco has set the price at $1,699/pair, which is $100 less per pair than the previous generation of Kirkland hearing aids and well below the prevailing premium price at Costco for a pair hearing aids ($2,598/pair or $1,299 each for most premium tier devices).
Thanks to all of our readers at HHTM for another great year — especially those who regularly visit us at Hearing News Watch to stay up to date with the latest developments in the industry.
We wish you all a wonderful holiday season and a happy New Year!