Sale of Siemens Hearing is a done deal; company is rebranded as Sivantos

ERLANGEN, GERMANY–The sale of Siemens Audiology Solutions to private investors, agreed to on November 6, passed through regulatory scrutiny without a hitch and was finalized on January 15. The purchasers, EQT and the Strüngmann family, paid €2.15 billion (approximately $2.5 billion at the time of closing) to Siemens AG for its hearing aid division, making…

Read More

Readers’ Choice 2014: Phonak and Costco team up

Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. HHTM has had more…

Read More

A rising IntriCon will provide hearing aids to the UK’s National Health Service

By David H. Kirkwood ARDEN HILLS, MN—Hearing care providers are familiar with the world’s “Big Six” hearing aid manufacturers, or at least their flagship brands. That’s only natural, as together Sonova, William Demant, GN Store Nord, Siemens, Starkey, and Widex account for over 90% of the devices sold in the U.S. and Western Europe. However,…

Read More

Analyst says Phonak decision on Costco is “probably right” despite “short-term pain

By David H. Kirkwood LONDON–Since this blog first reported that Phonak LLC would start selling Brio, a new premium hearing aid model, through Costco, we have received and published dozens of comments on the issue. Many came from independent practitioners who dispense Phonak hearing aids. They expressed outrage over having to compete with a “big box”…

Read More

Starkey takes stand against “commoditization” of hearing aids via sales to big box stores

By David H. Kirkwood The controversy over Phonak’s decision to sell hearing aids through Costco heated up last week when Starkey Hearing Technologies told its customers that the decision by Phonak and its parent, Sonova, “does not align with Starkey Hearing Technologies’ values and principles.” In an April 10 e-mail addressed “Dear Valued Customers,” Brandon…

Read More
Costco Phonak Brio

Phonak confirms that it will distribute hearing aids through Costco

  AUTHOR’S UPDATE:  For more on this story, see my HearingHealthMatters.org colleague Holly Hosford-Dunn’s two posts on the topic at Hearing Economics and read the various posts that published on the Hearing Views blog.  Curious about hearing aids sold at Costco? In November 2017, an overview of Costco’s current hearing aid models were discussed at HHTM’s…

Read More