Three PSAP Scenarios

Things in the hearing field are changing.  No matter what your opinion on these potential changes, consideration of all the issues and potential impacts would seem judicious.  The following three scenarios might provide some direction for consideration.   Scenario 1   A person with hearing loss goes on line and purchases two “mail order”, DIY,…

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PSAPs and Mercedes Benz

I hope the words in the title caught your eye sufficiently to entice you to read what follows.  Many people are like that.  Psych/Marketing 101. What might we learn from Mercedes Benz as the clinical world around us changes?  Or, more precisely, what’s the market for our services and what might influence future success?  (We…

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