At the 2018 Consumer Electronics Show (CES), Samsung will unveil a new speaker technology that can reportedly send sound to a single person without the need for earphones. Called S-Ray (Sound-Ray), the new portable directional speakers are said to “maintain the advantages of conventional directional speakers and/or earphones”.

The new S-Ray technology is one of three new projects spun out of the company’s Creative Lab (C-Lab), to be showcased at CES next week.


“Since launching five years ago, our C-Lab program has gained exciting momentum across Samsung, helping foster an innovation culture, and providing avenue for our creative, talented employees to pursue innovative new projects. We will continuously introduce innovative projects through our C-Lab program” –Jaiil Lee, VP and Head of the Creativity & Innovation Center at Samsung Electronics.


The company has often used events like CES to showcase innovative projects. In 2016, it showcased TipTalk — a bone conduction wristband that launched commercially in the spring of 2017 as Sgnl. The company behind Sgnl, Innomdle Lab, is said to be participating and showcasing products at this year’s CES as well.


What is the Samsung S-Ray?


According to Samsung, through the directional focus of sound, S-Ray helps people avoid having to put on earphones for extended periods of time and “avoids the distractions to others that Bluetooth speakers can cause”. 


samsung s-ray directional speakers


The S-Ray, being offered in 3 form factors—a neckband and two smaller designs (Handy and Mini) that can be clipped onto clothing or smartphones.

Pricing and availability of the devices have yet to be announced.



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