branding audiology

Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2

Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare.    Collaboration Across the Profession   In order to change the brand of hearing healthcare, we as a profession internationally need to collaborate. This is something that needs to be done through professional organisations across the world. I have chosen the term…

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PSAP and Hearable Market Encroachment, Part 2

The Hearing Disruptions series seeks to cover the rapid changes taking place in hearing healthcare. Today’s post is culled from recent topics presented to the Institute of Medicine’s (IOM) Committee on Accessible and Affordable Hearing Health Care for Adults.     Hearables:  Hype and Market Entry Holly Hosford-Dunn, Ph.D.  Presented at the June 30 IOM meeting…

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PSAP and Hearables Market Encroachment, part 1

Editor’s Note:  The Hearing Disruptions series seeks to cover the rapid changes taking place in hearing healthcare. Today’s post is culled from recent topics presented to the Institute of Medicine’s (IOM) Committee on Accessible and Affordable Hearing Health Care for Adults.     Comments on PSAPs and Hearables    Holly Hosford-Dunn.  Based upon an address presented…

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Boundary Areas Between PSAPs and Hearing Aids, Part 1

This is first in the Device Disruptions series edited by Richard Einhorn. Editor’s Note:  In the 70’s, Mead Killion, PhD, ScD (hon), urged high sound quality for hearing aids when hardly anyone else cared, let alone understood, its crucial importance. He is the inventor of the legendary K-Amp, the Digi-K, the QuickSin, some of the…

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Mistakes are inevitable, but don’t let them sink your business

If you want to be successful in a hearing care business, you need enough money to survive your mistakes. All of us make mistakes, some bigger than others. A few weeks ago, I told you about how I lost a lot of money to an embezzler on my staff. But, sad to say, that is…

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Harnessing the Power of Hollywood – Part 2

The Movie Theater business is exactly that….a business.  We go to be entertained but to the owner and employees, it’s a job: a business, a livelihood,  it’s how they pay their bills.  Theater owners face the same challenges that private-practice hearing care providers face, or any business, for that matter. They need to manage the…

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