The BRAINNO device is unlike any other hearable available on the market today. It does promise lifestyle and fitness benefits, as many other hearables do, but in a very different way–by not only measuring heart rate, but also your brainwaves. The device’s companion app displays and compares your activity and offers “scientifically curated” games, images and photos to help you “maintain optimal brain and fitness health”.

BRAINNO Science and Technology, through an indiegogo campaign, has currently exceeded its $25,000 goal and is offering the device to its early backers at $130 each — a $70 discount from the anticipated retail price of $200.


Research Behind BRAINNO


According to its creators, BRAINNO was developed after nearly a decade of experience developing brainwave technology and testing devices. From existing brainwave studies, along with the creators own primary frontal and temporal lobe research, the algorithm for BRAINNO was developed.


brainno brainwave measure eeg

BRAINNO Device, showing sensors for brainwave and heart rate monitoring


In addition to heart rate, BRAINNO is said to measure your brain’s Delta, Theta, Alpha, Beta, and Gamma waves which all are also uniquely associated to a state of being (Concentration, Stress, Attention Span, Excitement, etc.).


Types of Brainwaves and Associated State

  • Delta wave (0.5-4Hz): reflects deep sleep, brain atony.
  • Theta wave (4-8 Hz): reflects drowsiness.
  • Alpha wave (8-12 Hz): reflects relaxation and rest state.
  • SMR wave (12-15 Hz): reflects attention status.
  • Mid beta (15-20Hz): concentration and activity state.
  • high-Beta (20-30Hz): tension, excitement, stress condition.
  • Gamma wave (30-50Hz):  information processing and learning status.




Real-Time Monitoring, Coaching and Gaming


BRAINNO Coach uses color, image, and music theory in conjunction with your heart rate and brainwave measurements to provide recommendations for stress relief and increased concentration. The app then captures your baseline responsiveness to images, colors, and music. Your real-time response is measured against an extensive database of fellow BRAINNO users.

The BRAINNO Coach displays your data in charts and diagrams allowing you to “stay on top of your well being.”


brainno app


Users of the BRAINNO can play a number of “brain relaxation” games to reduce stress and improve concentration.


According to the creators, each game was strategically applied to research and designed to stimulate particular bio signals to help exercise your brain health.


Want to learn more?


For more information, check out the company’s indiegogo campaign here.


Researchers from India, Sweden and the United States recently carried out a systematic literature review to investigate applications of direct-to-consumer hearing devices for adults with hearing loss, and came to some interesting conclusions.

As part of consumer-driven changes in healthcare, the direct-to-consumer approach in hearing healthcare has become more popular. To perform a review in this area, the group used a range of limited inclusion and exclusion criteria and selected 13 reports to include from the following databases: CINAHL, MEDLINE, and PsycINFO. Two authors conducted the search independently to ensure no reports were missed.

The review looked at three types of direct-to-consumer hearing devices: 1) personal sound amplification products (PSAPs), 2) direct-mail hearing aids, and 3) over-the-counter (OTC) hearing aids.


Findings indicate that the electroacoustic characteristics of these devices vary significantly. Some meet the stringent acoustic criteria of hearing aids, while others may produce dangerous sound outputs above the 120 dB sound pressure level. Low-cost devices were generally found to be poor in acoustic quality and did not meet gain levels necessary to correct most cases of adult and elderly hearing loss, especially in high frequencies.


Results from the surveys also showed that although direct-mail hearing aids and PSAPs were associated with lower satisfaction versus hearing aids purchased through hearing healthcare professionals, 5% to 19% of people with hearing loss acquired hearing aids through direct-mail or online. Interestingly, studies on outcome evaluation suggest positive outcomes of OTC devices in the elderly population, according to the authors. However, OTC outcomes were better when a hearing healthcare specialist was involved in supporting the consumer.

The authors conclude that “While some direct-to-consumer hearing devices have the capability to produce adverse effects due to production of dangerously high sound levels and internal noise, the existing literature suggests that there are potential benefits of these devices.” They nonetheless highlight the weakness of currently available data.



Manchaiah V, et al. Applications of direct-to-consumer hearing devices for adults with hearing loss: a review. Clinical Interventions in Aging 2017, 12:859-871.



awnEditor’s Note: By mutual agreement,  this article is republished with permission from Audiology World News, where it originally appeared on June 2, 2017.



*featured image courtesy robinreport