The Boomers are Coming! Part 2 – Ideas to Think About

 by Steve Eagon, MA   In part 1 of this two-part series, I mentioned how we’ve all heard about the Baby-Boomers flooding our offices, and the unique challenges they bring.  In this article, I’m going to make suggestions based upon what I’ve seen from various hearing care professionals around North America who are addressing these…

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are you ready

The Boomers are Coming! Yeah, So What. (Part 1)

By Steve Eagon, MA Given the work I do, I frequently interact with and train hearing professionals on a variety of practice management issues. A hot topic among many these days is the changing consumer dynamic over the past 5-10 years. When I ask professionals what they notice about today’s mature consumer, it usually centers around a…

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branding audiology

Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2

Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare.    Collaboration Across the Profession   In order to change the brand of hearing healthcare, we as a profession internationally need to collaborate. This is something that needs to be done through professional organisations across the world. I have chosen the term…

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Setting The Terms of Reference For The Brand of Hearing Healthcare

By Geoff Cooling   We discuss brand a lot at our company because understanding the brand of our customers is an imperative for what we do. We know that the brand we represent on any online marketing we undertake has to be exactly the same as the brand feels when a prospect enters the practice and…

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driving change

Business of Hearing Healthcare: Driving Change in Your Practice Offering

Editor’s Note: Today’s post from Geoff Cooling is Part 2 on how to establish yourself as an authority.    In the last article I spoke about the possible impact on our profession of advancements in hearable technology and the widespread acceptance of those devices in mainstream culture. I was perhaps a bit dour in my…

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establish authority

Business of Hearing Healthcare: Establishing Yourself as the Authority

By Geoff Cooling It seems that on a regular basis something happens that gives the field of Audiology pause for thought. In recent times it has been confirmed that heavyweight Samsung will soon enter into our industry. This has been known for some time, but the point of entry was up for debate, but now…

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