Hearing Aid Sales Pushing the Big Three Fear Motivators

Hearing aid sales, along with advertising and promotion seems to have locked onto the Big Three (cognition, dementia, and Alzheimer’s disease) great fear motivators.  (Not all hearing aid advertising, but a significant amount focuses on the Big Three).  All three are currently promoted to result in cognition being reduced, slowed, or improved with the use…

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Hearing Aid Battery Life Can Vary Widely

Hearing Aid Battery Life is Not Easy to Predict   The past three weeks this post has been devoted to hearing aid battery life, because those who recommend and fit hearing aids quite often receive complaints from customers about how the battery life doesn’t last as long as they were led to believe.  Last week’s post…

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