Vanish International announced this week that it has entered into agreement with Oticon Korea to become the exclusive distributor of Vanish–an aftermarket dying product that offers BTE and RIC hearing aid users the option to better match their hearing aids to their skin color–for the nation of South Korea.
Oticon, as the sole distributor of Vanish, will be making the product available to all dispensers of hearing products within Korea. Oticon’s customers in Korea will enjoy marketing support, special pricing, and differentiation of their products from others in the marketplace.
“Hearing aid wearers world-wide prefer to minimize the visual appearance of their hearing aids. Although manufacturers [such as Oticon] have done a terrific job of designing products that hide behind the ear, the receiver wires and sound transmission tubes that connect the devices into the ear canal are visible. Vanish is the final piece of the puzzle that offers the ultimate in visual discretion with custom coloration”
–Dr. Robert Traynor, Managing Director of Vanish International
According to the company’s press release, significant increase in interest with the company’s product prompted the formation of Vanish International, LLC, and the company is now aggressively seeking out distributors worldwide. Vanish was voted the Best New Product at the 2014 American Academy of Audiology Convention in Orlando, Florida.
Source: Vanish International