sonic captivate hearing aids

Sonic Launches Expanded Captivate™ Family of Hearing Aids

SOMERSET, NEW JERSEY –  Today Sonic introduces a new expanded Captivate™ hearing aid family that includes five performance levels, versatile BTE and RITE styles and a lithium-ion rechargeability option to meet more patient needs and budgets. Built on Sonic’s SoundDNA platform, the Captivate family includes technology for better feedback and noise control, providing a personalized listening experience automatically.

With performance levels from 100 to 20, Captivate makes it possible for more patients to hear their own voices naturally and experience more comfort in noise. A sleek, new miniRITE T R style with a built-in Lithium-ion battery, available in all performance levels, delivers a full day of power on a single charge, even while streaming TV, music and more.*  

“From clarifying conversations to streaming online entertainment, Captivate immerses patients in the sounds of life. With the expanded Captivate family, hearing care professionals can give more patients more access to the sounds of life, delivering on Sonic’s 4S Foundation of natural sound, speech understanding in noise, simplicity in everything we do and style that stands out.”

–Carolyn Valentine, Sonic Vice President/General Manager


Improved Feedback Control


Captivate features Adaptive Feedback Canceller (AFC) Pro, an innovative technology that minimizes distractions from feedback in both stable and changing conditions. While the standard AFC system continually operates in the background to quickly cancel feedback in static conditions, the speed of the new supplementary system adds up to 6 decibels stable gain to manage sudden, unpredictable changes to the feedback path.

The robust feedback cancellation capabilities of the 2-in-1 system, especially at higher output levels, allow hearing care professionals to fit a greater number of patients with more open fittings for a natural, own-voice sound.


Addressing Speech in Noise


Speech in Noise (SPiN) Management, an advanced noise reduction system, includes up to three systems working together as one to enhance speech, attenuate noise and optimize the control of it all.**

SPiN Directionality, a specialized directional microphone system, automatically activates to locate speech surrounded by noise—and is the key component to improving the signal-to-noise ratio (SNR).

SPiN Noise Reduction, a fast-acting, modulation-based algorithm, removes noise that has not already been attenuated by SPiN Directionality.

The third system, SPiN Engage, allows hearing care professionals to personalize Captivate according to how much noise patients are willing to accept in their individual listening environments. Options vary by technology level.


Fast Charging and Easy Wireless Connectivity 


Captivate miniRITE T R is Sonic’s newest rechargeable style on the SoundDNA Platform. The slim and discreet solution features a built-in telecoil, dual push button, and integrated Lithium-ion battery (312+ battery size) for all-day power, even when streaming from wireless accessories. Charging is fast, reaching full capacity in three hours. Added conveniences include a power on/off LED indicator, wall charger and USB 2.0 compliant options for PC, TV, car and power bank.  

All Captivate technology levels and styles (miniRITE, miniRITE T with telecoil, miniRITE T R and BTE 105) feature the Dual-Radio System for 2.4 GHz direct audio streaming and fast ear-to-ear communication. Captivate products are Made for iPhone®, and the optional SoundClip-A accessory allows patients to stream sound in stereo to Captivate from Android™ and other Bluetooth® 2.1 smartphones and devices. Additionally, the new and improved SoundLink 2 App offers discreet control, battery monitoring, and the convenience of internet connectivity with the If This Then That (IFTTT) web-based service.

For more information on the expanded Captivate family of products visit


*A full day is 18 hours

**Not all features are available in all performance levels or models.



Sonic Innovations, Inc. is a U.S.-based manufacturer of hearing care solutions that envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today, Sonic has a global sales network represented in more than 45 countries. Sonic focuses its product development on its 4S Foundation (Sound that’s natural, Speech understanding in noise, Simplicity in everything we do and Style that stands out) to ensure that with Sonic, Everyday Sounds Better. 


Source: Sonic

About HHTM

HHTM's mission is to bridge the knowledge gaps in treating hearing loss by providing timely information and lively insights to anyone who cares about hearing loss. Our contributors and readers are drawn from many sectors of the hearing field, including practitioners, researchers, manufacturers, educators, and, importantly, hearing-impaired consumers and those who love them.