Nardelli Audiology Honored by Synchrony with a $10,000 Pillars Project Grant

nardelli pillars grant
November 3, 2022

BRIDGEPORT, WEST VIRGINIA – Nardelli Audiology today announced that it has been selected for a Synchrony Pillars Project grant.

Launched in 2016, Synchrony’s small business grant program has honored entrepreneurial retail owners and health and wellness providers who have risen above in times of change. As a Pillars Project grant recipient, Nardelli Audiology received $10,000 and consulting services for digitally transforming their business.

Nardelli Audiology was one of 21 winners for the 2022 grants, selected from a highly competitive pool of more than 500 applicants across the United States who applied for a grant.

Like most small businesses today, Nardelli Audiology faces multi-layered challenges, including: supply chain chaos, inflation, talent wars, and continued impacts from the pandemic. That is why Synchrony expanded its Pillars Project to focus on digital transformation this year, which became an imperative for business to survive over the past few years. A recent survey found that small businesses ahead in digital transformation saw eight times the revenue growth of small businesses in the earliest stages of their digital efforts.

“It’s an honor to accept the Synchrony Pillars Project grant on behalf of our dedicated and hard-working team. We plan to use the grant to continue educating the public on the importance of treating hearing loss as early as possible and the importance of a proper diagnosis and treatment plan performed by an audiologist.”

–Melissa Rose, Owner, Nardelli Audiology

Melissa Rose, AuD

The Pillars Project Grant was open to both current and prospective partners of Synchrony and CareCredit, a Synchrony Solution, with 30 or fewer employees. This year’s application focused on both the vision and transformation of the business – how the business adopted digital tools and processes to adapt to changing needs.

The small business winners represent a wide range of industries, including retail (e.g., automotive, bicycle, furniture, flooring, HVAC, jewelry, powersports, and sewing) and health and wellness (e.g., audiology, chiropractic, dentistry, massage therapy, and physicians).

“Supporting small businesses with grants is a foundational component to Synchrony’s commitment to help partners grow,” said Kelly Aravena, VP Synchrony Connect. “With the aid of these funds and our experts giving time and talent, small businesses can continue their digital transformation journey by leveraging data, highlighting insights, and growing their businesses.”

By the end of 2022, Synchrony will have made similar Pillars Project grants to more than 80 small businesses and providers across the United States chosen from more than 4,500 applications, with nearly 100 of Synchrony’s top experts delivering pro bono services and grants valued at more than $850,000.

About Synchrony

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally-enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet and more. We have an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers, which we refer to as our “partners.” We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless, omnichannel experiences. We offer the right financing products to the right customers in their channel of choice.

Source: Synchrony

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