BHM and Sonitus Medical Announce Strategic Collaboration in Bone Conduction Hearing Technologies

sonitus bhm bone conduction
HHTM
April 28, 2025

SHANGHAI, CHINA – Sonitus Medical has announced a strategic cooperation with BHM, a European manufacturer of bone conduction hearing devices. The two companies will collaborate across product development, manufacturing, regulatory approval, marketing, and sales. Under the agreement, Sonitus Medical has granted BHM the commercialization rights outside of China for two of its bone conduction hearing products.

BHM, together with its parent company MED-EL, a global leader in implantable hearing solutions, will promote and distribute the products through MED-EL’s marketing network, which spans more than 130 countries.

“The medical-grade bone conduction market for patients with conductive hearing loss, single-sided deafness, and mixed hearing loss is still in its infancy in China, but holds tremendous potential. In China, Sonitus Medical is already the leader in this niche segment. We are dedicated to developing innovative, high-quality, non-invasive bone conduction hearing solutions. Our products undergo rigorous clinical audiology validation and meet world-class standards. An increasing number of hearing-impaired individuals in China rely on Sonitus Medical’s products in their daily lives and work,” said Shawn Pu, Chairman of Sonitus Medical.

“We are very pleased to have reached a strategic cooperation with BHM. BHM is a renowned European company specializing in the research and production of medical-grade bone conduction devices. Its parent company, MED-EL, is a global pioneer and leader in implantable hearing solutions. This strategic cooperation signifies recognition of the Sonitus Medical team’s innovation capabilities by an important partner, and we are truly honored. We firmly believe that Sonitus Medical can bring greater value to our partners through this collaboration, and together, we can provide better products for hearing-impaired people worldwide. We wish this cooperation great success!” 

–Shawn Pu, Chairman of Sonitus Medical

“Even in relatively mature hearing markets like Europe and the United States, there remain many unmet needs among patients with conductive hearing loss, single-sided deafness, and mixed hearing loss. There is still significant growth potential for medical-grade bone conduction hearing devices, especially innovative and high-quality non-invasive solutions. Not long ago, MED-EL, the global leader in implantable hearing solutions, acquired BHM, which signals a strong push in this field,” said Markus Hütter, Managing Director of BHM.

“Before this framework agreement, BHM had already established a successful business relationship with Sonitus Medical. We are delighted to move forward into a deeper strategic cooperation. Sonitus Medical is a dynamic and creative team with deep understanding and experience in medical-grade bone conduction. Through our collaboration, we hope to better leverage the efficiency, quality, and cost advantages of the Chinese supply chain, combined with our brand and marketing strengths in global markets—particularly the mature European and American markets—to offer patients newer and better solutions. I believe this is a truly win-win cooperation.”

 

About Sonitus Medical
Sonitus Medical, originally founded in Silicon Valley, is now based in the Zhangjiang International Medical Park in Shanghai. The company specializes in the research, development, and manufacturing of medical-grade bone conduction hearing devices that meet international clinical standards. Sonitus Medical holds more than 100 global invention patents and ranks among the top in China’s hearing industry. It pioneered the SoundBite hearing system, the first non-surgical and removable hearing solution that transmits sound via the teeth using bone conduction, ranked No. 1 on the “Top 10 U.S. Medical Innovations of the Year” by the Cleveland Clinic. Sonitus Medical offers a comprehensive range of non-invasive bone conduction hearing solutions for individuals with conductive hearing loss, single-sided hearing loss, and mixed hearing loss. For more information, visit: www.sonitus.com.

About BHM
BHM – Berl Hörgeräte Manufaktur – develops high-quality hearing systems, handcrafted in Austria and distributed worldwide. The company specializes in the continual development and precision manufacturing of hearing systems and bone conductors, combining craftsmanship with advanced technology. BHM also produces micro-components and parts for hearing aids and prostheses. MED-EL acquired BHM in 2024. For more information, visit: www.bhm-tech.at.

About MED-EL
MED-EL Medical Electronics is a global leader in implantable hearing solutions. Founded in Austria, MED-EL offers the widest range of implantable and non-implantable solutions for all types of hearing loss, with products available in more than 137 countries. The company’s offerings include cochlear and middle ear implant systems, electric acoustic stimulation systems, auditory brainstem implants, and surgical and non-surgical bone conduction devices. For more information, visit: www.medel.com.

 

Source: Sonitus Medical

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