Raising the Curtain on Wholesale to Retail Hearing Aid Pricing, part 2

Last week’s post raised the curtain on average wholesale and retail hearing aid pricing with the data in Figure 1, but it did not address average retail price of premium instruments.  That’s a crucial part of the Price puzzle because that’s where most of the wholesale increase is occurring.  Two big questions were left unanswered:…

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Raising the Curtain on Wholesale to Retail Hearing Aid Pricing

Are hearing aid markups as high as internet operators and others claim?  Are Audiologists routinely using a “5x markup?”  So ended the last post in this series and so begins today’s post.   How High Did You Say? Based on the 89,400 results accrued from a simple Google search of “$6000 hearing aids,”  it seems reasonable to…

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Troll Thoughts,Troll Tallies

Regular readers of Hearing Economics are familiar with the ever-lengthening list of hearing aid patents that appears here bi-monthly.  The lists are boring to read and boring to compile but they get space because they’re important.   They reflect a battle between innovation and corporate control that is growing not only in size but in intensity,…

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http://www.adweek.com/news/advertising-branding/ad-day-holiday-inn-express-148485

Accounting 101: More Guts than Money

Numbers aren’t my love and I’m no accountant,  but I did stay at a Holiday Inn Express once. That, plus owning a variety of Audiology practices, forced me to learn basic accounting.  All of us in private practice must clear the accounting hurdle. We can’t really know if our businesses are succeeding or failing without a…

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