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Survival of the Fittest Audiologists

  Last post introduced readers to Tom Northey and his 2000 forecast of Audiology in the future, which predicted that today’s audiologists would fall into camps of survivors or  scatter to the wind as competitive forces eased out the losers.  Today’s post is for those of us interested in operating in survivor mode. Northey contrasted our…

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That Vision Thing

How many readers remember Tom J. Northey, The One That Got Away?  Mr. Northey is a ghost guest contributor this week, not because he’s deceased but because he came to Audiology, he saw the future, and he left for greener pastures. In 2000, he wrote a monumental forecast of our profession, published in audiologyonline.  It probably…

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Hi/Lo Bets on Hearing Aid Margins

Are you willing to bet that many audiologists focus on selling as many high-cost premium hearing aids as possible in order to make a living?  Ethics aside, it sounds logical that you’ll make more money if you sell more expensive stuff, whether it’s diamonds or hearing aids.  Maybe so for top-quality gemstones, but don’t take…

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I’ll Take That Bet and Raise You

Our profession was treated last week to a timely and balanced discussion of unbundling by Robyn Cox PhD.  She is one of audiology’s most reasoned thinkers, test creator extraordinaire, talented researcher, and a nice person to boot.   Dr. Cox addressed concerns being raised in policy-making circles that traditional hearing aid dispensing models are pricing many…

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Hearing Healthcare: Fish or Fowl?

March Phonak-Costco Madness ushered in urgency to the health of hearing healthcare providers.  March Mayhem was foreshadowed for 3 years in Hearing Economics posts, starting with resurrection of 1990s prognostications of professional schizophrenia and bimodalism stemming from creative destruction. And lo, it came to pass as disruptive technologies and economics came among us and we were sore afraid. Otherwise,…

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