hearing aid manufacturers vertical integration

Improving Hearing Aid Market Penetration through Forward Integration

Editor’s Note: Hearing Health & Technology Matters (HHTM) is pleased to post the first column from the new Section Editor of Hearing Economics, Amyn Amlani. If you are a frequent reader of HHTM, it’s likely you have read several guest columns from Amyn, and if you’re an occasional reader who may have missed his previous…

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Relationship between OTC Price and Behavioral Performance: A Guiding Light

by Amyn Amlani, PhD   The reality of over-the-counter (OTC) products becoming federally regulated took one step closer to certainty last week. The FDA Reauthorization Act of 2017 (HR 2430), which includes provisions for OTC hearing aids for adults with perceived mild-to-moderate hearing loss, passed successfully through the US House of Representatives in July 2017…

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Magic Mirror On the Wall…

Amyn Amlani, PhD, has co-written the 2016 Pricing Update series in Hearing Economics.  Today’s post concludes the series for this year.  In the 1937 Disney classic movie, Snow White and the Seven Dwarfs, the Evil Queen stands in front of a mirror and pronounces, “Magic mirror, on the wall – who is the fairest one…

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Buying the Stairway…to Hearing

By Amyn Amlani and Holly Hosford-Dunn There’s a lady who’s sure All that glitters is gold And she’s buying a stairway to…[hearing]. We’re recalling the lyrics to Led Zeppelin’s Stairway to Heaven, as an inspiration for our series of posts on pricing.  In Part 3 of our series of blogs on pricing that commenced in…

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Consumers, Consumers…Where art thou?

As part of our series on the influence of price on the hearing aid market, this week’s blog takes a closer look at the connection between price and adoption rates. Estimates of hearing aid adoption rates were first quantified back in the early 1970s, and are reported periodically as percentages. In 2014, Staab1 provided readers…

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