Turning Gaps into Opportunities by Thinking beyond Traditional Hearing Aid Technology, Part 1

“Signal & Noise” is a bimonthly column by Brian Taylor, AuD. Segmentation is a powerful tool to better understand what the marketplace values. Perhaps more importantly, from the perspective of the business manager, segmenting demographic data sheds light on gaps in the market that can be turned into opportunities for those with entrepreneurial spirit. We…

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Ear Devices to Anticipate Your Every Need: How Would Don Draper Handle This?

Q: What if the hearing aid industry  designed its own auditory augmentation “facilitory system” to compete with existing visions on the drawing boards of giant software and consumer electronics companies? That rhetorical question, posed previously, envisioned an industry-wide platform strategy built on existing binaural, Bluetooth-enabled RIC-type products with the requisite amplification features married to emerging…

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Double Take: Reinventing Aural Augmented Reality

A previous post floated the idea that ear-level amplification processing, including cochlear implants, represents the first and most advanced wearable Augmented Reality (AR)  available to a widespread consumer market to date.  It also noted that AR is considered an “emerging” field in which many psychoacoustic thoughts and hearing aid components are being rediscovered and rethought by…

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My Move from a Conventional Hearing Aid Manufacturer to a Consumer Electronics Company

“Signal & Noise” is a bimonthly, or sometimes monthly, column by Brian Taylor, AuD.   Selecting and fitting hearing aids is, and will continue to be for the foreseeable future, the primary tool audiologists and hearing instrument specialists use to address the needs of adults with hearing loss. Today, it is the hearing aid that…

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Just Good Enough on the à la carte Menu

“Signal & Noise” is a bimonthly column by Brian Taylor, AuD.   In addition to fitting conventional hearing aids, audiologists and hearing instrument specialists may have the opportunity to adapt an à la carte approach to technology with a menu of offerings tailored to the “just good enough” needs of the individual. This menu may…

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