Turning Gaps into Opportunities by Thinking beyond Traditional Hearing Aid Technology, Part 1

“Signal & Noise” is a bimonthly column by Brian Taylor, AuD. Segmentation is a powerful tool to better understand what the marketplace values. Perhaps more importantly, from the perspective of the business manager, segmenting demographic data sheds light on gaps in the market that can be turned into opportunities for those with entrepreneurial spirit. We…

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Double Take: Reinventing Aural Augmented Reality

A previous post floated the idea that ear-level amplification processing, including cochlear implants, represents the first and most advanced wearable Augmented Reality (AR)  available to a widespread consumer market to date.  It also noted that AR is considered an “emerging” field in which many psychoacoustic thoughts and hearing aid components are being rediscovered and rethought by…

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My Move from a Conventional Hearing Aid Manufacturer to a Consumer Electronics Company

“Signal & Noise” is a bimonthly, or sometimes monthly, column by Brian Taylor, AuD.   Selecting and fitting hearing aids is, and will continue to be for the foreseeable future, the primary tool audiologists and hearing instrument specialists use to address the needs of adults with hearing loss. Today, it is the hearing aid that…

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