Utilizing Risk Preference to Quantify Patient Purchase Intent of Audiological Services and Technology
by Amyn M Amlani, PhD A few weeks back, I spent the afternoon shopping for clothes with my 14-year-old daughter. As we made the rounds at the local mall, I was surprised at how elaborate a consumer my daughter had become. Outfits that I assumed were a “slam-dunk” purchase were rejected, and other outfits…
Read More
Over-the-Counter Hearing Aids as a Catalyst for Audiology Reimbursement Updates
by Kim Cavitt, AuD, and Nicholas S. Reed, AuD Hearing loss impacts two-thirds of Americans over the age of 70 years. Traditionally ignored as a benign chronic condition, “hearing loss” has begun to cement its status as a public health concern. Recent literature suggests hearing loss is independently linked to important health markers and outcomes, such…
Read More
Auditory Training – A Familiar Value Proposition in an Era of Revolutionary Change
The many blogs from 2018—submitted by area experts—provided glimpses of opportunities and challenges that precede the profession. An opportunity that is at the crossroads between provider service-provision and patient self-provision is auditory perceptual training. In March 2018, Harvey Abrams, PhD, made the point that the value proposition of auditory perceptual training has the potential (research is…
Read More
A Perfunctory Peep at the Economic Value of Direct-to-Consumer Hearing Devices
by Vinaya Manchaiah, PhD, and Amyn M Amlani, PhD Most professionals are aware that the FDA Reauthorization Act of 2017 has been passed into law and, as a provision of this bill, the FDA is in the process of developing a category of over-the-counter (OTC) hearing aids for adults with mild-to-moderate hearing loss. Specifically,…
Read More
A Comparative Analysis of Repaying the AuD Student Loan Debt
By Amyn Amlani, PhD According to a recent Forbes report,1 US student loan debt is the second-ranked consumer commitment, trailing only mortgage debt. Several factors2 contribute to the rising costs associated with higher education, such as the cost of instruction (but not faculty salaries), operation and maintenance, student services, and research. For graduate students enrolled…
Read More