Author: Nancy M. Williams

Nancy M. Williams is President of Auditory Insight, a boutique consultancy advising leaders on transforming hearing healthcare. Nancy partners with senior leaders of pharma and device companies to develop successful commercialization strategies based on deep insight into patient needs, practical understanding of clinical behaviors of audiologists and ENTs, and unique viewpoints on how hearing healthcare is evolving. She holds an MBA from Harvard Business School and a B.A. from Stanford University in Quantitative Economics, both with distinction.

How Listen Lively’s Telehealth Model Stacks Up Against Clinics

November 3, 2020November 3, 2020Nancy M. Williams Hearing aids / Hearing healthcare

Hearing Healthcare Market Development Column The question as to whether the telehealth model provides the same quality of care as the traditional face-to-face model in hearing healthcare is topical given that the coronavirus pandemic has entered a third wave. Auditory Insight’s analysis shows that the model created by the telehealth hearing aid company, Listen…

Lexie Hearing’s Innovations in the D2C Hearing Aid Market

September 23, 2020March 25, 2021Nancy M. Williams 1 Comment Hearing aids / Lexie Hearing

Hearing Healthcare Market Development Column In July, Lexie Hearing launched a direct-to-consumer (D2C) hearing aid with a model of care that includes a digitized onboarding process, in-situ hearing test, and rewards program. These three innovations anticipate over-the-counter (OTC) deregulation, while also embodying healthcare best practices in patient adherence. Lexie Hearing’s current product line consists…

Online Hearing Testing: Phonak and Digital Service Delivery

August 26, 2020October 12, 2020Nancy M. Williams Audiology / Hearing Healthcare Market Development

Hearing Healthcare Market Development Column During the early months of the coronavirus pandemic, Sonova USA introduced to hearing care professionals (HCPs) a fully digital service delivery model for its Phonak brand. Patient use of the online hearing test, the gateway to care, skyrocketed during this period. However, very few HCPs implemented the fully digital…

Online Hearing Testing: Starkey’s Real-World Conditions

July 31, 2020October 12, 2020Nancy M. Williams 2 Comments Hearing aids / Hearing healthcare / Technology

Hearing Healthcare Market Development Column With the U.S. continuing to combat the coronavirus, the online hearing test is becoming a crucial vehicle for engaging patients. During a Zoom interview in June, Starkey’s Chief Innovation Officer, Dave Fabry, revealed that during the pandemic’s first wave, patient visits to Starkey’s online hearing test grew significantly. Starkey’s…

Online Hearing Testing: Listen Lively and Patient Engagement

July 21, 2020October 26, 2020Nancy M. Williams Audiology / Hearing aids / Hearing healthcare

Hearing Healthcare Market Development Column Online hearing testing at Listen Lively (Lively) is mission-critical because it marks the first step in the company’s direct-to-consumer (D2C) model of care that is completely home-based. Two executives at Lively, during a Zoom interview in June, revealed that during the first wave of the coronavirus pandemic this past…