Costco’s Business Model: Build It and They Will Come

Costco has enthusiastically embraced hearing aids as store-in-store revenue builders in all of its burgeoning warehouse locations since the mid-90s. The rate of Costco hearing aid center growth (feature image, red) has outstripped warehouse growth (blue) in recent years. Both are on fast tracks.   Last Giant Standing, Building-Wise   Costco’s Big Box footprint is…

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NAS Issues Recommendations: An Entire Industry Changes……… Think Again

“Signal & Noise” is a bimonthly column by Brian Taylor, AuD. A few weeks ago the National Academy of Sciences (NAS) issued their report on the status of hearing health care for adults and their 12 recommendations for improving it. This report was billed as landmark, groundbreaking and a major milestone, and, if it is…

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