Steps for Selling Successful Hearing Aid Practices

Grant Smith returns to finish his post series on selling practices.  Last post was focused on the psychological considerations that precede all sales, where owners must recognize and weigh the opportunity cost of the choice to sell.  Without addressing those considerations early and thoroughly, owners run the real and literal risk of dying to sell,…

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Hearing Healthcare: Fish or Fowl?

March Phonak-Costco Madness ushered in urgency to the health of hearing healthcare providers.  March Mayhem was foreshadowed for 3 years in Hearing Economics posts, starting with resurrection of 1990s prognostications of professional schizophrenia and bimodalism stemming from creative destruction. And lo, it came to pass as disruptive technologies and economics came among us and we were sore afraid. Otherwise,…

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The Squeezed, the Gouged and the Family Dog

Are Audiologists being “squeezed” by hearing aid manufacturers?  Are hearing aid consumers being “gouged” by Audiologists and dispensers?  Are the squeezed and the gouged going home and kicking their dogs? Loaded verbs raise blood pressures but Hearing Economics insists on careful evaluation of available data before agreeing that it’s a war out there.  This requires…

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http://www.adweek.com/news/advertising-branding/ad-day-holiday-inn-express-148485

Accounting 101: More Guts than Money

Numbers aren’t my love and I’m no accountant,  but I did stay at a Holiday Inn Express once. That, plus owning a variety of Audiology practices, forced me to learn basic accounting.  All of us in private practice must clear the accounting hurdle. We can’t really know if our businesses are succeeding or failing without a…

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