Turning Gaps into Opportunities by Thinking beyond Traditional Hearing Aid Technology, Part 1

“Signal & Noise” is a bimonthly column by Brian Taylor, AuD. Segmentation is a powerful tool to better understand what the marketplace values. Perhaps more importantly, from the perspective of the business manager, segmenting demographic data sheds light on gaps in the market that can be turned into opportunities for those with entrepreneurial spirit. We…

Read More