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Not Another Zombie Post

Well, yes.  Hallowe’en demands attention to the growing, under-served, ever-changing Zombie market for hearing healthcare.  Past posts  uncovered the market and provided pointers to Audiologists on how to capitalize on it. Today’s post pulls together zombie odds and ends in hopes of extending market reach and protecting Audiologists’ newly dug-up turf from other less-qualified biomedical professionals.…

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Developing a Viable Best Practice Model for Online and OTC Hearing Aid Distribution

Hearing Economics  welcomes back Ryan Kalef as Guest Editor for the next few weeks.  His previous posts have given readers the Canadian perspective with An Earful From Canada, Call of the Wild, and Different Views on Selling.  Today he jumps in the bare-knuckled Price ring, joining the Pricing Series to the effort started last week by Terry…

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Pumpkin Pie with missing slice by Mark Kelly, Heartspring.net © 2012

Private Sector Hearing Aid Costs and Markup

“The success of the final product of services and hearing aid is dependent much more upon our services than it is upon the product. ”  Catherine Palmer PhD  Audiologists and licensed practitioners believe those words, based on years of experience with patients.  That’s why most of us do what we do and charge what we…

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Government Regulation of Hearing Healthcare, part 2

Several posts ago, Hearing Economics looked at the Supply Curve in a free market and likened independent Audiologists to wheat farmers, in the sense that they exercise little if any influence on Pricing.  That post evoked comment from a regular reader: C:  Holly, you using the analogy of how hearing aid professionals are like wheat…

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Econ 101: If Hearing Aids Were Hula Hoops

This occasional series has taken intrepid readers through economic concepts such as Utility, Decreasing Marginal Benefit and Willingness to Pay — all assumptions underlying the downward-sloping Price/Quantity Demanded curve that we call a Demand Curve.  As those posts illustrated with Jack and Jill’s different Utilities,  analyzing the logic of consumer choices given their limited resources…

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