John’s Journey: His PCP’s influence on the hearing aid purchase decision

“Peeling the Onion” is a monthly column by Harvey Abrams, PhD. As John takes action to purchase hearing aids, he is likely to proceed on the perception that hearing aids are medical devices, according to MT9 survey data reported in last week’s post.  Assuming he follows the medical path, he can consult a variety of professionals,…

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John Starts His Hearing Journey

“Peeling the Onion” is a monthly column by Harvey Abrams, PhD.  For today’s post, I’d like to combine the subjects of two previous, seemingly unrelated “Peeling the Onion” posts –the Transtheoretical (Stages of Change) Model  and MarkeTrak (MT) 9. MT9 Goes to the IOM Meeting   On June 30th I attended the Second Meeting of…

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