John’s Journey Continues: Taking Action, Part 3

“Peeling the Onion” is a monthly column by Harvey Abrams, PhD. John’s current stop on his patient journey is the action stage – that stage of the journey when John, after contemplation and preparation, initiates change and takes action to resolve his communication problems. Recall that the Transtheoretical (changes of change) Model consists of 6…

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John’s Journey: His PCP’s influence on the hearing aid purchase decision

“Peeling the Onion” is a monthly column by Harvey Abrams, PhD. As John takes action to purchase hearing aids, he is likely to proceed on the perception that hearing aids are medical devices, according to MT9 survey data reported in last week’s post.  Assuming he follows the medical path, he can consult a variety of professionals,…

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