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Hearing in an Apple World: The Ears Have It

The first MFi Hearing aid post promised  “an Alice in Wonderland hearing device tour of Amazing Apple Applications.”  Before starting today’s tour, let’s check out one invention hanging around outside the Apple gate. The Banana Cellular Phone Cover  (patented 8/08/06), pictured right, is “characterized by elongated curving shape resembling a banana,” according to inventor James Laird Rickard.…

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An Ear Full From Canada

Ryan Kalef returns as today’s Guest Editor.  Regular readers of Hearing Economics recall Ryan as the intrepid reporter who slogs through the north lands,  sending brief dispatches of what’s up in Canadian Audiology.  Ryan and the TV program he mentions touch on a host of economic issues of interest to Hearing Economics — including “Country Pricing”…

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Hearing Aid Prices — Going Up? Going Down?

The average Price of hearing aids began rising faster than inflation in 1994 when the first truly differentiated product entered the market.  In contrast, Price  kept pace with inflation for traditional instruments, which tumbled into a new niche of “low end” products (see title figure). What does this mean? More Economic Stuff (what you’ve been…

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More on Costco and Audiologists: Apples to Apples?

Hearing Economics went out on a testimonial limb two weeks ago by describing one Audiologist’s positive interactions with a local Costco dispensing operation.  The Audiologist was me and I braced myself for an onslaught of insults and vituperation from colleagues.  Remarkably, that has not happened (yet) and I’ve canceled my reservation for the witness protection program.…

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Back to the Future, part VII: How Big is HUGE?

Editor’s note:  This series follows predictions by Lars Kolind[1] in the 1990s.   Predictions to date have addressed Audiologists as Retailers,Vanishing Practitioner Autonomy, Internet Dispensing, Consumer Expectations, Vertical Distribution, Technological Dominance, Dispensers and Audiologists as Bedfellows, Ruthless Demand Curves, and Verification and Validation by regulation. Today’s post considers factors affecting market expansion. Lars Kolind’s Prediction #VII. There will be huge market growth. Hearing…

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