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Category: SADL

I’ll Take That Bet and Raise You

Holly Hosford-Dunn Accounting Cost / Anchor Price / anchoring bias / Audiology / Bundling / Cost / Economics / Ethics / Gross Margin / Gross Profit / Harm Principle / Hearing Aid Research Lab (HARL) / Hearing aids / Hearing healthcare / Hearing Review / Karl Strom / Marginal Cost / MarkeTrak / Nominal value / Operating Profit / Personal Sound Amplification Product / PhD / Price / Pricing / profit margin percentage / PSAP / Retail / retail markup / SADL / self-dealing / Variable Cost / Wholesale

Our profession was treated last week to a timely and balanced discussion of unbundling by Robyn Cox PhD.  She is one of audiology’s most reasoned thinkers, test creator extraordinaire, talented researcher, and a nice person to boot.   Dr. Cox addressed concerns being raised in policy-making circles that traditional hearing aid dispensing models are pricing many…

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Back to the Future Part II: New Competitors Bring New Pressures

Holly Hosford-Dunn Academy of Doctors of Audiology / Advertising / Audiology / Best Buy / Better Hearing Institute / Consumerism / Economics / Hearing Aid Manufacturers / Hearing aids / hi HealthInnovations / OTC / Over-the-counter hearing aid / Personal Sound Amplification Product / Practice Management / Pricing / Purchasing Decision / SADL / Trust

Back to the Future posts consider hearing healthcare predictions of Lars Kolind (Oticon) in the late 1990s, published in the final chapter{{1}}[[1]]Jerger JJ, Skafte MD, Kolind L. The future of audiology practice management.  Chapter 21. In Hosford-Dunn H, Roeser R, & Valente, M. (2000). Audiology: Practice Management (1st Ed). NY:  Thieme. pp 481-490.[[1]] of Audiology: Practice Management…

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