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Category: Anchor Price

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Price Functions in the US Retail Hearing Aid Market, Part 2

Holly Hosford-Dunn 6 Comments Amyn M Amlani / Anchor Price / Audiology / Consumer Price Index (CPI) / Nominal value / Pricing / Retail

by Holly Hosford-Dunn, PhD & Amyn Amlani, PhD   Average Sale Price of hearing aids in the US retail market (ASP) grew at the rate of inflation from 2004-2011, peaked in price in 2012 and declined each year thereafter. At no time has ASP ever hit $6K/set, no matter how many times that anchor price gets…

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https://www.pinterest.com/zambianprincess/the-most-interesting-man-in-the-world-quotes/

Mucking Around with Hearing Aid Price, Again

Holly Hosford-Dunn 4 Comments Anchor Price / anchoring bias / Audiology / Consumer Price Index (CPI) / Economics / Embrace Hearing / FDA / Hearing aids / IOM / PCAST / President's Council of Advisors on Science and Technology / Price / profit margin percentage / Real Value / Receiver-in-the-Canal / Retail / retail markup / RIC / Technology / Wholesale

by Holly Hosford-Dunn, PhD and Amyn Amlani,PhD   The Pricing series revs up for a multi-year update today, just in time to get in on the PCAST and IOM action of recent days and await signs from the FDA.  In 2013, the announced intent was to “dive down and muck around with Price to test…

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http://news.dice.com/2012/08/30/cloud-confusion-rampant-among-consumers-survey/

Today’s Hearing Aid Buyers

Holly Hosford-Dunn 1 Comment Advertising / Anchor Price / Audio Devices / Audiology / Boomers / Bundling / Competitive Market / Consumerism / Economics / healthy aging / Hearing aids / Hearing healthcare / Jerry Northern PhD / Price / Pricing / product differentiation / Purchasing Decision / Rational Behavior / Retail / retail markup / Stakeholders / Technology / Trust / Utility / Willingness to Pay

  This week’s post, the 184th post published at Hearing Economics, is written by Dr. Jerry Northern, who returns for another round in the guest contributor ring.  As usual, his timing is perfect.  Hearing Health Matters! is celebrating two milestones today — our millionth page read and our 500,000th unique reader.  What better way to…

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http://en.wikipedia.org/wiki/Philip_Sidney

With a Tale, Forsooth, Northey Cameth Unto Us

Holly Hosford-Dunn 1 Comment 8 Red Flags / Anchor Price / Audio Devices / Audiology / Big 6 / Bundling / Class 1 Medical Device / Competitive Market / Consumerism / Costco / disruptive Innovation / disruptive technology / Ear Machine / Economic Sectors / Economics / FDA / Government Regulation / Gross Margin / Gross Profit / Gross Revenue / Hearing Aid Final Rule / Hearing Aid Manufacturers / Hearing aids / Hearing Apps / Hearing healthcare / Internet hearing aid sales / Medical Evaluation Requirement / Over-the-counter hearing aid / Personal Sound Amplification Product / Pricing / PSAP / Purchasing Decision / Regulated hearing healthcare / Retail / retail markup / Sector 44-Retail Trade / Sector 62-Health Care / Stakeholders / State Licensure / Substitute Goods / Supply Side / Supply Side Shocks / Technology / Tom J Northey / Utility / Wayne Staab PhD / Wholesale / Willingness to Pay / Willingness to Sell

The Tom Northey series concludes today, wrapping up his 2000 treatise forecasting the future of our profession.1 He foresaw systematic changes headed straight at us and anticipated questions and issues that would rain down upon us.   Northey predicted a world of Audiology survivors and losers,  advised Audiologists to look beyond hearing aids for survival strategies, and gave Audiologists common-sense recommendations which we…

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I’ll Take That Bet and Raise You

Holly Hosford-Dunn Accounting Cost / Anchor Price / anchoring bias / Audiology / Bundling / Cost / Economics / Ethics / Gross Margin / Gross Profit / Harm Principle / Hearing Aid Research Lab (HARL) / Hearing aids / Hearing healthcare / Hearing Review / Karl Strom / Marginal Cost / MarkeTrak / Nominal value / Operating Profit / Personal Sound Amplification Product / PhD / Price / Pricing / profit margin percentage / PSAP / Retail / retail markup / SADL / self-dealing / Variable Cost / Wholesale

Our profession was treated last week to a timely and balanced discussion of unbundling by Robyn Cox PhD.  She is one of audiology’s most reasoned thinkers, test creator extraordinaire, talented researcher, and a nice person to boot.   Dr. Cox addressed concerns being raised in policy-making circles that traditional hearing aid dispensing models are pricing many…

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