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Phonak, Costco, LiNX, MFi Hearing Aids: Rumors and Realities

Two long-rumored events became reality in the last week or so, both of which will likely have long-term effects on the practice of dispensing Audiology.  Both have already elicited large short-term effects in the chatter level and hand wringing departments of our profession. Phonak Rumors and Realities   The Rumor Mill Hearing Economics got an…

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Markup Is an Abused and Misunderstood Term

Last week’s post concluded that hearing aid markup is “roughly keystone: 2x, not the ‘exorbitant’ 5x or even higher markup claimed on the Internet.”  The conclusion was based on supporting, albeit sparse, data, which is more than can be said for the 5x claim reproduced in Figure 1.  Besides, talking about markup as a multiple is misleading and…

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Raising the Curtain on Wholesale to Retail Hearing Aid Pricing, part 2

Last week’s post raised the curtain on average wholesale and retail hearing aid pricing with the data in Figure 1, but it did not address average retail price of premium instruments.  That’s a crucial part of the Price puzzle because that’s where most of the wholesale increase is occurring.  Two big questions were left unanswered:…

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Raising the Curtain on Wholesale to Retail Hearing Aid Pricing

Are hearing aid markups as high as internet operators and others claim?  Are Audiologists routinely using a “5x markup?”  So ended the last post in this series and so begins today’s post.   How High Did You Say? Based on the 89,400 results accrued from a simple Google search of “$6000 hearing aids,”  it seems reasonable to…

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Wholesale Hearing Aid Pricing – Is It On the Level?

Today picks up on a series begun in response to a headline-grabbing proclamation by a manufacturing CEO: “‘The hearing aid industry uses every new thing … to raise prices.” To which Hearing Economics posed rhetorical questions and slowly began addressing them:  What is the basis for making such a claim?  Are claims like this true or do…

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