http://www.leanblog.org/2012/03/funny-the-most-interesting-lean-thinker-in-the-world/

Who Are We and Why? Hearing Economics Gets all Dark and Existential

Hearing Economics is forever asking Why–usually more than 5 times– especially when it comes to the Why of hearing aid prices.  The Pricing series has asked the Whys of manufacturing costs, retail Price, and wholesale pricing for different dispensing models. The Why of “markup”  shows that net profit–the true markup–is well below $100/hearing aid. That…

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https://www.google.com/search?q=pictures+of+markup&espv=210&es_sm=122&tbm=isch&tbo=u&source=univ&sa=X&ei=nVDgUr-fLOSMyQGWrYGIBA&ved=0CCkQsAQ&biw=1366&bih=643#facrc=_&imgdii=_&imgrc=sxNf5bc6y_uRNM%253A%3BjWB6nOfOC7EagM%3Bhttp%253A%252F%252Fcdn2.hubspot.net%252Fhub%252F302299%252Ffile-299332856-jpg%252Flayout%252Fmarkup.jpg%3Bhttp%253A%252F%252Fwww.kellyelectricalcontractors.com%252Fblog%252Fwhat-are-the-hidden-fees-charged-by-electrical-contractors%3B372%3B300

Markup Is an Abused and Misunderstood Term

Last week’s post concluded that hearing aid markup is “roughly keystone: 2x, not the ‘exorbitant’ 5x or even higher markup claimed on the Internet.”  The conclusion was based on supporting, albeit sparse, data, which is more than can be said for the 5x claim reproduced in Figure 1.  Besides, talking about markup as a multiple is misleading and…

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Raising the Curtain on Wholesale to Retail Hearing Aid Pricing, part 2

Last week’s post raised the curtain on average wholesale and retail hearing aid pricing with the data in Figure 1, but it did not address average retail price of premium instruments.  That’s a crucial part of the Price puzzle because that’s where most of the wholesale increase is occurring.  Two big questions were left unanswered:…

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Raising the Curtain on Wholesale to Retail Hearing Aid Pricing

Are hearing aid markups as high as internet operators and others claim?  Are Audiologists routinely using a “5x markup?”  So ended the last post in this series and so begins today’s post.   How High Did You Say? Based on the 89,400 results accrued from a simple Google search of “$6000 hearing aids,”  it seems reasonable to…

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Dark Knights of Monopoly

“None shall pass.”    …   “I’ve had worse.”  Monty Python’s Black Knight The Black Knight’s utterances joust with each other, which makes for a very funny video. His stance–and lack thereof–conjure up images in my mind of the hearing aid industry and Audiologists.  Our Big 6 set formidable entry barriers, determined that none shall…

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