Turning Gaps into Opportunities by Thinking beyond Traditional Hearing Aid Technology, Part 1

“Signal & Noise” is a bimonthly column by Brian Taylor, AuD. Segmentation is a powerful tool to better understand what the marketplace values. Perhaps more importantly, from the perspective of the business manager, segmenting demographic data sheds light on gaps in the market that can be turned into opportunities for those with entrepreneurial spirit. We…

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My Move from a Conventional Hearing Aid Manufacturer to a Consumer Electronics Company

“Signal & Noise” is a bimonthly, or sometimes monthly, column by Brian Taylor, AuD.   Selecting and fitting hearing aids is, and will continue to be for the foreseeable future, the primary tool audiologists and hearing instrument specialists use to address the needs of adults with hearing loss. Today, it is the hearing aid that…

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Making Economic Complements of Hearing Health, Healthy Living, and Coffee Drinking

The world observes National Coffee Day on September 29.  England (obviously the most Advanced Country in the World) gives coffee a full week of festivities, adulation and celebrations in April. Throughout the year, there are whole cultures and religions (e.g., coffee kosherology)  actively working on coffee, exploring the finer points of Starbucks on websites, examining its Official Guidelines and loyalty programs.  South…

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Econ 101: If Hearing Aids Were Hula Hoops

This occasional series has taken intrepid readers through economic concepts such as Utility, Decreasing Marginal Benefit and Willingness to Pay — all assumptions underlying the downward-sloping Price/Quantity Demanded curve that we call a Demand Curve.  As those posts illustrated with Jack and Jill’s different Utilities,  analyzing the logic of consumer choices given their limited resources…

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Coffee — The Other Dark Drink Preference of Hearing Health Professionals

A principal joy of blogging is that one can write about one’s interests, or in the case of this post, what keeps one upright and moving forward. By “one” I mean this editor and what keeps this editor going is the psychostimulant Coffee. Lloyds of London started out in a coffee shop, so there’s the…

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