Hi/Lo Bets on Hearing Aid Margins

Are you willing to bet that many audiologists focus on selling as many high-cost premium hearing aids as possible in order to make a living?  Ethics aside, it sounds logical that you’ll make more money if you sell more expensive stuff, whether it’s diamonds or hearing aids.  Maybe so for top-quality gemstones, but don’t take…

Read More

I’ll Take That Bet and Raise You

Our profession was treated last week to a timely and balanced discussion of unbundling by Robyn Cox PhD.  She is one of audiology’s most reasoned thinkers, test creator extraordinaire, talented researcher, and a nice person to boot.   Dr. Cox addressed concerns being raised in policy-making circles that traditional hearing aid dispensing models are pricing many…

Read More
https://www.google.com/search?q=pictures+of+markup&espv=210&es_sm=122&tbm=isch&tbo=u&source=univ&sa=X&ei=nVDgUr-fLOSMyQGWrYGIBA&ved=0CCkQsAQ&biw=1366&bih=643#facrc=_&imgdii=_&imgrc=sxNf5bc6y_uRNM%253A%3BjWB6nOfOC7EagM%3Bhttp%253A%252F%252Fcdn2.hubspot.net%252Fhub%252F302299%252Ffile-299332856-jpg%252Flayout%252Fmarkup.jpg%3Bhttp%253A%252F%252Fwww.kellyelectricalcontractors.com%252Fblog%252Fwhat-are-the-hidden-fees-charged-by-electrical-contractors%3B372%3B300

Markup Is an Abused and Misunderstood Term

Last week’s post concluded that hearing aid markup is “roughly keystone: 2x, not the ‘exorbitant’ 5x or even higher markup claimed on the Internet.”  The conclusion was based on supporting, albeit sparse, data, which is more than can be said for the 5x claim reproduced in Figure 1.  Besides, talking about markup as a multiple is misleading and…

Read More

The Squeezed, the Gouged and the Family Dog

Are Audiologists being “squeezed” by hearing aid manufacturers?  Are hearing aid consumers being “gouged” by Audiologists and dispensers?  Are the squeezed and the gouged going home and kicking their dogs? Loaded verbs raise blood pressures but Hearing Economics insists on careful evaluation of available data before agreeing that it’s a war out there.  This requires…

Read More

Wholesale Hearing Aid Pricing – Is It On the Level?

Today picks up on a series begun in response to a headline-grabbing proclamation by a manufacturing CEO: “‘The hearing aid industry uses every new thing … to raise prices.” To which Hearing Economics posed rhetorical questions and slowly began addressing them:  What is the basis for making such a claim?  Are claims like this true or do…

Read More