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The Costco Way: Ya Gotta Eat and Ya Oughta Hear

But ya don’t gotta see an audiologist to hear better, if you do it the Costco Way.  That Way is putting pressure on the traditional medical model of hearing aid dispensing, which is under siege from all quarters — Big Boxes, Internet, PSAPs, OTC legislation, Hearables — and is not likely to sustain in its…

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Costco’s Business Model: Build It and They Will Come

Costco has enthusiastically embraced hearing aids as store-in-store revenue builders in all of its burgeoning warehouse locations since the mid-90s. The rate of Costco hearing aid center growth (feature image, red) has outstripped warehouse growth (blue) in recent years. Both are on fast tracks.   Last Giant Standing, Building-Wise   Costco’s Big Box footprint is…

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Consumers, Consumers…Where art thou?

As part of our series on the influence of price on the hearing aid market, this week’s blog takes a closer look at the connection between price and adoption rates. Estimates of hearing aid adoption rates were first quantified back in the early 1970s, and are reported periodically as percentages. In 2014, Staab1 provided readers…

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John’s Journey Continues: Taking Action, Part 3

“Peeling the Onion” is a monthly column by Harvey Abrams, PhD. John’s current stop on his patient journey is the action stage – that stage of the journey when John, after contemplation and preparation, initiates change and takes action to resolve his communication problems. Recall that the Transtheoretical (changes of change) Model consists of 6…

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Three Important Perspectives on Why Many Adults Delay Care for Their Hearing Loss, part 1

“Signal & Noise” is a bimonthly column by Brian Taylor, AuD. I recently had the privilege of listening to a panel of distinguished executives from the leading hearing aid manufacturers and retailers. Aside from the pointless squabbling about who, among their competitors has a stake in corporate retail, and the irony that a female-dominated profession…

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