Today’s Hearing Aid Buyers, Part 2
Jerry Northern continues his analysis of the New Hearing Aid Consumer, a newcomer with more expectations and sophistication than buyers of the past. Today, Dr. Northern covers the dizzying array of technological features confronting those consumers as they attempt their due diligence. As usual, Northern’s writing is user-friendly. His examples and use of Audiologists’…
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Survival of the Fittest Audiologists
Last post introduced readers to Tom Northey and his 2000 forecast of Audiology in the future, which predicted that today’s audiologists would fall into camps of survivors or scatter to the wind as competitive forces eased out the losers. Today’s post is for those of us interested in operating in survivor mode. Northey contrasted our…
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One Word: Elasticity
I really like your article and it certainly points out a key problem. The only leverage the big 6 have is what we gave them. We need to all work together. The internet and baby boomers create an amazing opportunity but business as usual won’t cut it. – Private comment from a previous post And…
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Wrong Again: White Coat Fraud and Government Regulation Take It Out to the Parking Lot
Hearing Economics is juggling several series right now, including one on regulation of professional practices and another on professional theft and fraud. They’re running in parallel as a reminder that theft is not only immoral and unethical, it’s powerfully destructive. Innovative, over-the-top frauds can influence Government policy and spending at least as much as powerful…
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Econ 101: Individual Demand Curves and Willingness to Pay
Last time in this series, we left off with a consumer — who we’ll now name Jack — facing a choice of purchasing hearing aids or monthly golf club membership. We gave Jack a $5000 budget and made it simple by making it a $1000 choice for golf or a hearing aid. To recap, Jack’s…
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