http://www.elifestylemanila.com/bright-ideas-turn-into-innovation/

2017 New Year’s Resolution:  Demand an Audiologist

At the turn of the century, the American Academy of Audiology launched its “Ask an Audiologist” branding campaign. The marketing goals were to familiarize the US public with the profession of audiology and make it a household term, figuratively ensconced in the medicine cabinet next to the box of Band-Aids®.  Just as consumers reach for…

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http://interiormad.com/mirror-mirror/magic-mirror-in-snow-white/

Magic Mirror On the Wall…

Amyn Amlani, PhD, has co-written the 2016 Pricing Update series in Hearing Economics.  Today’s post concludes the series for this year.  In the 1937 Disney classic movie, Snow White and the Seven Dwarfs, the Evil Queen stands in front of a mirror and pronounces, “Magic mirror, on the wall – who is the fairest one…

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http://www.convinceandconvert.com/content-marketing/is-social-media-creating-a-plagiarism-problem-infographic/

A Weed by Any Name: Duplicate Content, Scraping, Plagiarism

HHTM editors have been spending their time uneconomically of late, weeding out problems (and learning new words) that we didn’t even know existed back in 2011 when HHTM began.  Economics is defined as the allocation of scarce resources–a familiar concept to any audiologist who runs a practice; ditto for any editor responsible for gathering original…

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Selling Hearing Aid Practices — The Psychological View

Grant Smith is blogging today at Hearing Economics.  Previously, he blogged in Hearing Views on the importance of hearing professionals differentiating themselves to today’s hearing aid consumer.   Grant has worn many hats in the hearing aid industry, one being to broker hearing aid sales and acquisitions.  It is in that role that he writes…

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http://archive.freep.com/article/20140107/BUSINESS06/301070113/aco-ace-michigan-name-change

Does ACO Spell Audiology?

Tom J. Northey is this week’s guest contributor.  In July, Hearing Economics did a multi-part series going back in time to 2000, when Mr. Northey wrote a seminal article forecasting our profession’s future choices and coining that popular phrase “Audiology Economics.” Lucky for Hearing Economics, the series caught Mr. Northey’s attention.  Though he left the field of…

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