That Vision Thing

How many readers remember Tom J. Northey, The One That Got Away?  Mr. Northey is a ghost guest contributor this week, not because he’s deceased but because he came to Audiology, he saw the future, and he left for greener pastures. In 2000, he wrote a monumental forecast of our profession, published in audiologyonline.  It probably…

Read More

I’ll Take That Bet and Raise You

Our profession was treated last week to a timely and balanced discussion of unbundling by Robyn Cox PhD.  She is one of audiology’s most reasoned thinkers, test creator extraordinaire, talented researcher, and a nice person to boot.   Dr. Cox addressed concerns being raised in policy-making circles that traditional hearing aid dispensing models are pricing many…

Read More

Markup Gets a Makeover: Hearing Aid Pricing Part 12

“We don’t treat the product as a commodity other than the fact that the acquisition cost of the product is a line item.”  Catherine Palmer PhD  Last week took issues with unmarked black boxes and the misuse of “markup” with reference to hearing aid sales. Today’s post continues the theme by introducing better boxes to…

Read More
http://www.etsy.com/treasury/MTAxOTA0OTJ8MjcyMzQ2OTYzMg/bubble-bubble-toil-and-trouble

Bundle Bundle Toil and Trouble

The last few posts in the Pricing series measured the spans separating wholesale and retail pricing of hearing aids.  The purpose was not to give away trade secrets; rather to reduce trade secrecy in order to pursue rational explanations of hearing aid pricing.   For that, we need real data rather than shrouded speculation, which…

Read More

Raising the Curtain on Wholesale to Retail Hearing Aid Pricing, part 2

Last week’s post raised the curtain on average wholesale and retail hearing aid pricing with the data in Figure 1, but it did not address average retail price of premium instruments.  That’s a crucial part of the Price puzzle because that’s where most of the wholesale increase is occurring.  Two big questions were left unanswered:…

Read More