Raising the Curtain on Wholesale to Retail Hearing Aid Pricing

Are hearing aid markups as high as internet operators and others claim?  Are Audiologists routinely using a “5x markup?”  So ended the last post in this series and so begins today’s post.   How High Did You Say? Based on the 89,400 results accrued from a simple Google search of “$6000 hearing aids,”  it seems reasonable to…

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For Whom the Bell Tolls: 101 Cash Flow Ways to Kill Your Practice

If a business is constantly struggling with its bottom line, this could create long-term problems from which it might not recover.   How dreary.  I promise to move to more upbeat topics soon. But for now, it’s Cash Flow problems–shorthand for “constantly struggling with the bottom line.”  Cash Flow was discussed in general last week…

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King Cash

Lots of small businesses fail but not for lack of successful services and products.  Those may be stellar, but it’s the ebb and flow of cash that sinks or floats your practice.  Over 60% of business failures occur because cash flow slows to a trickle, crashes against the rocks, hits the rapids, whirlpools, floods the…

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Econ 101: Supply Curves and Willingness to Sell

Q:  “Does it really cost $600 or more for the manufacturer to ship a hearing aid to me versus to Costco or the VA?” Sincerely, RR Last post considered RR’s plaint that big competitors’ product Costs are lower than his, so his profit margins are necessarily smaller than theirs, no matter how careful he is with…

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Econ 101: How We Are Like Wheat Farmers

Q from an independent hearing aid specialist:{{1}}[[1]]I found this question in a Letter to the Editor, entitled “Profiting From Hearing Aid Sales.”  It was published, but unanswered, in an industry journal[[1]] “I have minimum overhead… so perhaps my prices are lower than average.  However, if Costco is purchasing their aids for the same price that the…

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