Pricing in Hearing Healthcare: Which Race are You Running? Part 3 – Implications of Health Insurance on Consumer Demand
by Amyn M Amlani, PhD Today’s blog, Part 3, is the last in the series, “Pricing in Hearing Healthcare: Which Race are You Running?” Thus far, we have covered the: Developing market segmentation occurring in hearing healthcare (Part 1), and the Negative effect (i.e., cannibalization) of reduced retail pricing on total revenue, consumer purchase intent,…
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Pricing in Hearing Healthcare: Which Race are You Running? Part 2 – Consequences of Reduced Retail Pricing
by Amyn M Amlani, PhD In Part 1 of the series on “Pricing in Hearing Healthcare: Which Race are You Running?,” the reader was provided with an overview of the supply-side’s strategy to reduce retail prices to encourage product uptake/adoption. Such a strategy, it was contended, supported the transition of hearing healthcare from a predominately…
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The Metaphor Monologues: Unhealthy Practices
A previous post described Baumol’s “cost disease” as a metaphorical affliction of personal services ranging from hair care to audiology, all requiring face-to-face service delivery. In his book on the topic, Baumol identified the wage market conundrum facing audiology practices that dispense manufactured devices, using an illustrative example of 2% wage increases across the board:…
Read MoreThe Metaphor Monologues: Hearing Healthcare Has a Chronic Disease
Pay no attention to the blunt and horrifying title, a crude attempt to capture your attention. Now that you’re here, please contain your outrage and read on to learn the nature and symptoms of the disease, how the diagnosis was made, and what is prognosticated. On Disease In healthcare, practitioners comb the mortal…
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Treating the Right Patient with the Right Service at the Right Time: Thriving in the Era of Managed Care and OTCs
by Brian Taylor “Signal & Noise” is a bimonthly column by Brian Taylor, AuD. The first two installments of this series in Signal and Noise column were devoted to the use of some relatively routine clinical measurements as part of the practice of “good audiology”. The basic message of those previous columns was this: Audiologists…
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