Treating the Right Patient with the Right Service at the Right Time: Thriving in the Era of Managed Care and OTCs

by Brian Taylor “Signal & Noise” is a bimonthly column by Brian Taylor, AuD. The first two installments of this series in Signal and Noise column were devoted to the use of some relatively routine clinical measurements as part of the practice of “good audiology”.  The basic message of those previous columns was this: Audiologists…

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Hearing Healthcare: Fish or Fowl?

March Phonak-Costco Madness ushered in urgency to the health of hearing healthcare providers.  March Mayhem was foreshadowed for 3 years in Hearing Economics posts, starting with resurrection of 1990s prognostications of professional schizophrenia and bimodalism stemming from creative destruction. And lo, it came to pass as disruptive technologies and economics came among us and we were sore afraid. Otherwise,…

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Pumpkin Pie with missing slice by Mark Kelly, Heartspring.net © 2012

Private Sector Hearing Aid Costs and Markup

“The success of the final product of services and hearing aid is dependent much more upon our services than it is upon the product. ”  Catherine Palmer PhD  Audiologists and licensed practitioners believe those words, based on years of experience with patients.  That’s why most of us do what we do and charge what we…

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Raising the Curtain on Wholesale to Retail Hearing Aid Pricing

Are hearing aid markups as high as internet operators and others claim?  Are Audiologists routinely using a “5x markup?”  So ended the last post in this series and so begins today’s post.   How High Did You Say? Based on the 89,400 results accrued from a simple Google search of “$6000 hearing aids,”  it seems reasonable to…

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Back to the Future, part VII: How Big is HUGE?

Editor’s note:  This series follows predictions by Lars Kolind[1] in the 1990s.   Predictions to date have addressed Audiologists as Retailers,Vanishing Practitioner Autonomy, Internet Dispensing, Consumer Expectations, Vertical Distribution, Technological Dominance, Dispensers and Audiologists as Bedfellows, Ruthless Demand Curves, and Verification and Validation by regulation. Today’s post considers factors affecting market expansion. Lars Kolind’s Prediction #VII. There will be huge market growth. Hearing…

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