http://news.dice.com/2012/08/30/cloud-confusion-rampant-among-consumers-survey/

Today’s Hearing Aid Buyers

  This week’s post, the 184th post published at Hearing Economics, is written by Dr. Jerry Northern, who returns for another round in the guest contributor ring.  As usual, his timing is perfect.  Hearing Health Matters! is celebrating two milestones today — our millionth page read and our 500,000th unique reader.  What better way to…

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http://en.wikipedia.org/wiki/Philip_Sidney

With a Tale, Forsooth, Northey Cameth Unto Us

The Tom Northey series concludes today, wrapping up his 2000 treatise forecasting the future of our profession.1 He foresaw systematic changes headed straight at us and anticipated questions and issues that would rain down upon us.   Northey predicted a world of Audiology survivors and losers,  advised Audiologists to look beyond hearing aids for survival strategies, and gave Audiologists common-sense recommendations which we…

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That Vision Thing

How many readers remember Tom J. Northey, The One That Got Away?  Mr. Northey is a ghost guest contributor this week, not because he’s deceased but because he came to Audiology, he saw the future, and he left for greener pastures. In 2000, he wrote a monumental forecast of our profession, published in audiologyonline.  It probably…

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Hi/Lo Bets on Hearing Aid Margins

Are you willing to bet that many audiologists focus on selling as many high-cost premium hearing aids as possible in order to make a living?  Ethics aside, it sounds logical that you’ll make more money if you sell more expensive stuff, whether it’s diamonds or hearing aids.  Maybe so for top-quality gemstones, but don’t take…

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I’ll Take That Bet and Raise You

Our profession was treated last week to a timely and balanced discussion of unbundling by Robyn Cox PhD.  She is one of audiology’s most reasoned thinkers, test creator extraordinaire, talented researcher, and a nice person to boot.   Dr. Cox addressed concerns being raised in policy-making circles that traditional hearing aid dispensing models are pricing many…

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