That Vision Thing

How many readers remember Tom J. Northey, The One That Got Away?  Mr. Northey is a ghost guest contributor this week, not because he’s deceased but because he came to Audiology, he saw the future, and he left for greener pastures. In 2000, he wrote a monumental forecast of our profession, published in audiologyonline.  It probably…

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Hearing Healthcare: Fish or Fowl?

March Phonak-Costco Madness ushered in urgency to the health of hearing healthcare providers.  March Mayhem was foreshadowed for 3 years in Hearing Economics posts, starting with resurrection of 1990s prognostications of professional schizophrenia and bimodalism stemming from creative destruction. And lo, it came to pass as disruptive technologies and economics came among us and we were sore afraid. Otherwise,…

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Developing a Viable Best Practice Model for Online and OTC Hearing Aid Distribution, Part 2

  Ryan Kalef, Guest Editor, brings back Mr. Ideal for a second week of bliss.  Several weeks ago he introduced us to this gentleman — the perfect Audiology patient and wearer of hearing aids.   Last time we saw Mr. Ideal, he sailed through the traditional system of assessment and fitting approach, requiring only  3 hours and 5…

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Phonak, Costco, LiNX, MFi Hearing Aids: Rumors and Realities

Two long-rumored events became reality in the last week or so, both of which will likely have long-term effects on the practice of dispensing Audiology.  Both have already elicited large short-term effects in the chatter level and hand wringing departments of our profession. Phonak Rumors and Realities   The Rumor Mill Hearing Economics got an…

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Who Are We and Why? Hearing Economics Gets all Dark and Existential

Hearing Economics is forever asking Why–usually more than 5 times– especially when it comes to the Why of hearing aid prices.  The Pricing series has asked the Whys of manufacturing costs, retail Price, and wholesale pricing for different dispensing models. The Why of “markup”  shows that net profit–the true markup–is well below $100/hearing aid. That…

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