Category: Hearing Healthcare Market Development

Hearing Healthcare Market Development Column   During the early months of the coronavirus pandemic, Sonova USA introduced to hearing care professionals (HCPs) a fully digital service delivery model for its Phonak brand. Patient use of the online hearing test, the gateway to care, skyrocketed during this period. However, very few HCPs implemented the fully digital…

Hearing Healthcare Market Development Column   Covid-19’s mandate for social distancing greatly increases consumer-patient demand for an end-to-end hearing aid solution at home, from prescribing through care. In response to this structural change, Auditory Insight has analyzed close to 20 online hearing tests offered by global hearing aid brands and D2C hearing aid companies. Our…