Technology-assisted lead generation for hearing clinics: Novel marketing approach successful in generating qualified leads

By Nick Ramdass, SHOEBOX Audiometry Hearing loss is a serious problem globally. The World Health Organization estimates that there are almost half of a billion people suffering from disabling hearing loss — a number that is expected to double by 2050.1 The National Institute of Deafness and Other Communication Diseases (NIDCD) estimates that there are…

Read More

John’s Journey Continues: Preparation

“Peeling the Onion” is a monthly column by Harvey Abrams, PhD.   In my last post, we took a little side-trip (a path less-traveled) from John’s Journey to explore the Case of the Curious CDC report on the “Prevalence of Disability and Disability Type among Adults – United States, 2013.” This week, we’ll get back…

Read More
http://www.convinceandconvert.com/content-marketing/is-social-media-creating-a-plagiarism-problem-infographic/

A Weed by Any Name: Duplicate Content, Scraping, Plagiarism

HHTM editors have been spending their time uneconomically of late, weeding out problems (and learning new words) that we didn’t even know existed back in 2011 when HHTM began.  Economics is defined as the allocation of scarce resources–a familiar concept to any audiologist who runs a practice; ditto for any editor responsible for gathering original…

Read More

For Whom the Bell Tolls: 101 Cash Flow Ways to Kill Your Practice

If a business is constantly struggling with its bottom line, this could create long-term problems from which it might not recover.   How dreary.  I promise to move to more upbeat topics soon. But for now, it’s Cash Flow problems–shorthand for “constantly struggling with the bottom line.”  Cash Flow was discussed in general last week…

Read More

Location, Location, Location

Last week’s post gave a rambling answer to a Reader’s Question from Worried Mom asking about survival of private practice.  The Answer went down the old bricks-and-mortar path, consolidated into a set of reflections that I (jokingly) referred to as my  Unified Location Theory– 17 years in the making and no better now than it was…

Read More