Ear Devices to Anticipate Your Every Need: How Would Don Draper Handle This?

Q: What if the hearing aid industry  designed its own auditory augmentation “facilitory system” to compete with existing visions on the drawing boards of giant software and consumer electronics companies? That rhetorical question, posed previously, envisioned an industry-wide platform strategy built on existing binaural, Bluetooth-enabled RIC-type products with the requisite amplification features married to emerging…

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What Made Siemens So Special?

Siemens Audiology was big and she was old.  Not usually a winning combination for a princess but it works great in an oligopoly.  Controlling a quarter of the global hearing aid market is an attention-getter.  Belonging to an exclusive group like the Big 6 also turns heads.  Totally dominating an entire G8 country is pretty…

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Once Upon a Time There Was a Princess Named Siemens

It’s the holiday season, a time when Hearing Economics loves to tell stories, speculate, mix metaphors, and downright fantasize about the once and future hearing devices market.  This and several future posts will keep the tradition alive, by telling a fast-paced, glittering tale of Siemens and those who wanted her at almost any price, or…

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Siemens in the Re-Making: Breaking News

Siemens’ plan to strip off Audiology was first reported by David Kirkwood as rumor in February and again as fact in May of this year.   Various types of stripping were dissected at Hearing Economics and by its many Commentators.  A few well-informed, anonymous sources offered their views.  It was all very exciting, as always, when…

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A Siemens Divestment Could Renew Market Competition

Amyn M. Amlani, PhD, is today’s guest blogger at Hearing Economics.  Dr. Amlani’s work is a rare combination of Audiology and Economics which has moved our profession forward and expanded our thinking in recent years.  He first introduced us to the concept of Price Elasticity of Demand back in 2007. Dr. Amlani continues to walk…

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