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Not Another Zombie Post

Well, yes.  Hallowe’en demands attention to the growing, under-served, ever-changing Zombie market for hearing healthcare.  Past posts  uncovered the market and provided pointers to Audiologists on how to capitalize on it. Today’s post pulls together zombie odds and ends in hopes of extending market reach and protecting Audiologists’ newly dug-up turf from other less-qualified biomedical professionals.…

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More Little Cost Cutting Ideas: Lose the Front Desk

Innovation also means finding  ways to adapt.  Editor’s Caveat:  This is the 3rd in a series that reveals cost cutting measures in tiny, independent practices under duress.  In my case,  our 1.5-person, part-time practice is in a locale hit hard by rapid changes in hearing healthcare.  We think about reducing marginal costs all the time and…

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