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Category: Robyn Cox

Hi/Lo Bets on Hearing Aid Margins

Holly Hosford-Dunn 1 Comment Audiology / Bundling / Cost / Economics / Ethics / Fixed Cost / Gross Revenue / Harm Principle / Hearing Aid Manufacturers / Hearing aids / Hearing healthcare / Marginal Cost / Nominal value / Price / Price Elasticity / Pricing / profit margin percentage / Retail / retail markup / Robyn Cox / self-dealing / Variable Cost / Wholesale

Are you willing to bet that many audiologists focus on selling as many high-cost premium hearing aids as possible in order to make a living?  Ethics aside, it sounds logical that you’ll make more money if you sell more expensive stuff, whether it’s diamonds or hearing aids.  Maybe so for top-quality gemstones, but don’t take…

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I’ll Take That Bet and Raise You

Holly Hosford-Dunn Accounting Cost / Anchor Price / anchoring bias / Audiology / Bundling / Cost / Economics / Ethics / Gross Margin / Gross Profit / Harm Principle / Hearing Aid Research Lab (HARL) / Hearing aids / Hearing healthcare / Hearing Review / Karl Strom / Marginal Cost / MarkeTrak / Nominal value / Operating Profit / Personal Sound Amplification Product / PhD / Price / Pricing / profit margin percentage / PSAP / Retail / retail markup / SADL / self-dealing / Variable Cost / Wholesale

Our profession was treated last week to a timely and balanced discussion of unbundling by Robyn Cox PhD.  She is one of audiology’s most reasoned thinkers, test creator extraordinaire, talented researcher, and a nice person to boot.   Dr. Cox addressed concerns being raised in policy-making circles that traditional hearing aid dispensing models are pricing many…

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